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| 文章出处：学生大考试站 发布时间：2005-10-12 |
p;marriage of brains, culture and taste from both sides of the Atlantic.
To realize this vision, Ricci is mounting one of the most lavish, enterpris ing — and expensive-promotional campaigns in magazine — publishing history. Between November and January, eight jumbo jets will fly 8 million copies of a sample 16-page edition of FMR across the Atlantic. From a warehouse in Michigan, 6.5 million copies will be mailed to American subscribers of various cultural, art and business magazines. Some of the remaining copies will circulate as a spe cial Sunday supplement in the New York Times. The cost of launching Operation Co lumbus is a staggering US $ 5 million, but Ricci is hoping that 60% of the price tag will be financed by Italian corporations.“ To land in America Columbus had to use Spanish sponsors,” reads one sentence in his promotional pamphlet. “We would like Italians.”
Like Columbus, Ricci cannot know what his reception will be on foreign shor es. In Italy he gambled — and won — on a simple concept: it is more important to show art than to write about it. Hence, one issue of FMR might feature 32 fu ll-colour pages of 17th-century tapestries, followed by 14 pages of outrageous e yeglasses. He is gambling that the concept is exportable. “I don’t expect that more than 30% of my reader... will actu
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