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| 文章出处：学生大考试站 发布时间：2005-10-12 |
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TEXT A
Ricci’s “Operation Columbus”
Ricci, 45, is now striking out on perhaps his boldest venture yet. He plan s to market an English language edition of his elegant monthly art magazine, FMR , in the United States. Once again the skeptice are murmuring that the successfu l Ricci has headed for a big fall. And once again Ricci intends to prove them wr ong.
Ricci is so confident that he has christened his quest “Operation Columbu s ” and has set his sights on discovering an American readership of 300,000. That goal may not be too far-fetched. The Italian edition of FMR — the initials, of course, stand for Franco Maria Ricci-is only 18 months old. But it is already the second largest art magazine in the world, with a circulation of 65,000 and a profit margin of US $ 500,000. The American edition will be patterned after th e Italian version, with each 160-page issue carrying only 40 pages of ads and no more than five articles. But the contents will often differ. The English-langua ge edition will include more American works, Ricci says, to help Americans get o ver “an inferiority complex about their art.” He also hopes that the magazine will become a vehicle for a two -way cultural exchange — what he likes to think of as a&nbs
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